William Connor Case Study for Cruise Industry Essay

William Connor Case Study for Cruise Industry - Essay Example This William Connor Case Study for Cruise Industry exposition portrays the dissimilarities flanked by the advocates and enemies of approach, in order to a discussion depends on why arranging is abundantly defamed by its adversaries. Key association has for the most part been depicted as pivoting roughly the different phases of plan, achievement, and oversees, endorsed out in around course stepping stool for ships. These are three stepladder of the expected advance toward to design includes an official method to move toward arrangement: issue cognizance, the development of clarifications and the collection of an answer (Forbes and Fletcher, 2000). In the comparative foundation, Marlo (2000) demonstrate a planned methodology incorporate of a declaration of nitty gritty and spoken significance, holders with authentic gearshift (Boisot, M., and Child, J, 2004, 600-628). Jauch and Osborn (1991) perceptions with his understanding that towards a triumphant result of the methodology, a firm course of action is fundamental for an affiliation. Thus all decisions complete from the top association can be endorsed out all through the relationship, with the â€Å"populace† convinced and act in manners that are unsurprising to make appealing results specially appointed to the chart. Along these lines, system making power rests with top association, dispatches a government power in an affiliation. In vision of the ahead looking normal earth of a proposed approach, Mazzolini (1988) experiential that objectives or reason achievements are the perilous completion of the methodology.

Essay on the Nature of Trade in General’ Free Essays

In the portion from R. Cantillion ‘Essay on the Nature of Trade in General’ connection among cost and expenses of creation are being depicted and clarified. Creator underlines that cost of an item is a ‘measure of the Land and Labor which go into its Production’. We will compose a custom exposition test on Exposition on the Nature of Trade in General’ or then again any comparative theme just for you Request Now As such, value comprises of work and assembling costs and ought to mirror the nature of these two elements. In the portion, creator makes some precise presumptions. Right off the bat, he sees the distinction in estimation of land and work: ‘One Acre of Land creates more Corn or feeds more Sheep than another. Crafted by one Man is dearer than that of another’. I am deciphering land as the nature of materials to create a product and consider just work remembered for assembling. So the richness of land (which is equivalent to the nature of the great, as the more prolific land may be, the more delicious, more pleasant and greater organic products it will create) and nature of work ought to be remembered for the cost. Creator utilizes model with fleece suite to delineate his perceptions : ‘If the Wool of the one Acre is made into a suit of coarse Cloth and the Wool of the other into a suit of fine Cloth, as the last will require more work and dearer workmanship it will be some of the time multiple times dearer’. So the suit of fine fabric will be more costly than the one from coarse material even idea the cost of materials utilized for these suits are the equivalent. It implies that value contrast of the ensembles is dictated by the cost of work. Fine fabric suit requires increasingly gifted work and simultaneously progressively costly work. Talented specialists, with more information are increasingly proficient so their work costs more. Same connection among cost and nature of materials exist: ‘the cost of the Hay in a Field, on the spot, or a Wood which it is proposed to chop down, is fixed by the issue or produce of the Land, as indicated by its goodness’. Creator utilizes expressions, for example, ‘land fertility’ and ‘quality of the produce of the land’, yet for effortlessness, let’s expect that it is the nature of materials utilized for creation or the nature of the great itself it is a crude material. The cost of billets is controlled by the nature of timber, the cost of feed is dictated by the nature of the grass cut. For this situation the distinction between two indistinguishable heaps of wood or two moves of feed is controlled by the nature of the materials. This given model demonstrates that connection between the cost and nature of the materials do exists. Another exact perception was made about the excess and the deficiency impact to the cost. Creator utilized a model with corns: ‘If the Farmers in a State sow more corn than usual†¦ gt; there are a larger number of venders than purchasers the Market Price of the Corn will essentially fall beneath the inborn cost or Value’. At the end of the day, flexibly which is bigger than request will make an excess, the cost will diminish and will be beneath the harmony cost. Same model with corns was utilized to show the lack: ‘Farmers sow less corn than is required for utilization there will be a greater number of purchasers than dealers and the Market Price of corn will transcend its inborn worth. ’ When request is bigger than flexibly, a deficiency will happen, making costs go up. These procedures were just however precisely clarified in the content. The creator likewise saw the government’s significance in financial aspects. He clarified how costs can be fixed: ‘the Magistrates of the City can fix the Market Prices of numerous things, similar to bread and meat†¦ ’. This is just government’s arrangement of value floor which empowers to keep the market costs above balance cost to secure the makers. In spite of these precise perceptions, inconsequence can be found. Most importantly, creator doesn't consider all factors that impact the cost. Expenses of work and materials are a piece of creation costs yet there are likewise cost of the apparatus required for creation, charges, transportation costs and some progressively, as per the business. All these fixed and variable costs must be remembered for the cost of the product. Benefits were not considered too however are significant as they can make up a large portion of the value particularly of brand name items. Prime expense of a fashioner tote is far lower than its market cost since it incorporates gigantic benefits for the originator. So the fundamental thought of the content is right however there are still a few spots to be improved. Taking everything into account, the extract from R. Cantillion ‘Essay on the Nature of Trade in General’ incorporates many precise models and perceptions about economy and all the more explicitly about the connection between the cost and nature of materials and work (in author’s phrasing: ‘The Price and Intrinsic Value of a Thing when all is said in done is the proportion of the Land and Labor which go into its Production‘). Exposition was written in the start of the XVIII century so the models and wording of the content are very obsolete. Time of distributing may likewise be the motivation behind why paper incorporate irregularities. The most effective method to refer to Essay on the Nature of Trade in General’, Essay models

Surprising Facts About Customer Loyalty Marketing

Surprising Facts About Customer Loyalty Marketing Ask any business owner or manager and they will tell you the importance of marketing.After ensuring that your product or service is of high quality, marketing is the next most important thing to focus on.Failing in your marketing efforts is disastrous. You may get few or no customers, which results in little profit or huge losses. What follows this is disappointments and frustration.82% of small businesses fail due to cash flow problems. Issues with cash flow are largely connected to revenues and revenues are directly affected by the success of your marketing campaigns.You might know about the various forms of marketing.From the traditional and still powerful word-of-mouth marketing to the more recent social media marketing.But do you know about customer loyalty marketing? If you do, are you using it?WHAT IS CUSTOMER LOYALTY MARKETING?Customer loyalty marketing is based on a very important factor in business: customer retention. This is the effort you put in your business to ensure t hat once customers buy from you, they keep doing so.There are many ways of ensuring your customers keep coming back.Customer loyalty marketing is one approach and when used well, it’s a pretty powerful tool. You also have the opportunity to utilize this tool regardless of the size of your business.You simply gather information about your customers and their shopping habits then use that for marketing purposes.When using this approach for marketing, your marketing efforts will be towards these same customers and not your leads.This kind of marketing uses personalized messages which the customers are able to identify with and respond to. This is opposed to the generalized marketing messages often sent out to all customers hoping that a good number of them get moved to the point of taking action.At the very basic level, you just need to collect the name and maybe mobile number of the customer. You can also get their email address if you intend to communicate with them through email.W ith the right system in place, you can have the records of your customers’ shopping attached to their profiles. You then use this information to make better business decisions as you also send them relevant marketing messages.Apart from marketing, which we will look at in detail in a while, there are three other benefits of such a system.The below can however also be achieved by analyzing your sales data without necessarily putting up a customer loyalty system.Avoid excess inventory â€" your sales data can help you reduce your levels of inventory. Your sales reports can show you patterns which will help you know the best frequency at which to restock. When you see that you only sell thirty pieces of a product in a month, then you know there is no need to stock fifty. If it takes three days to get the ordered goods, then you can safely buy forty pieces instead of fifty. The ten pieces will be your buffer stock.This reduction in inventory levels will also help reduce cases of theft and unnecessary damages.Avoid expired inventory â€" the same excess stock can end up expiring before it’s bought by customers. This is especially true for foodstuff. When foods get close to their expiry dates, you may need to reduce the prices to help sell them faster.Though a good strategy to avoid total loss, you have reduced your margins thus your profitability. In the worst case scenario, you may have to sell at a loss in an attempt to at least get something small and not lose everything.Improve cash flow â€" the worst nightmare for any business is having cash flow problems. No matter the size of your business, you will always need some cash for daily, weekly or even monthly use. Not having this money has been the cause of many business failures.As long as you have unsold stock, your cash flow is stuck. You spent money to buy the goods but haven’t sold them quickly enough to make the money you expected. Sales data is critical in determining the movement of goods thus helping forecast your cash flow needs.FACTS ABOUT CUSTOMER LOYALTY MARKETINGAnd what about the marketing bit?This is probably the most exciting part, especially if you are a marketer.Having collected the information you need to start your targeted marketing campaigns, it’s now time to get things rolling.If you have heard about marketing to your loyal customers, here are some facts to get you started on your own loyalty program. These will guide your strategy and increase your chances of success.1. Brand Purpose Determines Brand LoyaltyThere is one thing you need to find out before running your customer loyalty marketing campaign. It is the one thing which will give you direction on even who to target.What you need to find out is what makes customers loyal to your business. This should form, at least in part, the basis on which you communicate your message.To understand the reason for this, consider that 89% of customers are loyal to brands which share their values.For example, your busin ess values may include transparency. Guided by that principle, you always give information about your business practices. You have videos showing how you go about your operations, some of the ingredients of your products etc.When customers get to trust you and see your effort towards helping them know you more, you will easily earn their loyalty. They will see themselves represented in your company.In that case, supporting your business will for them be similar to bringing a necessary change to the world. This is what makes them unwaveringly supportive and will even stand up for you.This can be very beneficial especially in the social media world where negative reviews and comments can tarnish your brand’s name in an instant.It should however be obvious that consumers aren’t just drawn to words spoken or typed as part of your vision and mission statements. They have to see the evidence of what you claim to stand for.As such, you need to find out what you have been communicating to your customers. If they feel that you truly believe in the same things they do, then you have a partnership.Not only will they buy from you, they will embrace your marketing efforts and gladly refer others to you.2. Personalization Breeds LoyaltyYou know that you have some loyal customers and you endeavor to treat them exceptionally well. But did you know that they can still leave you for your competitor?There are cases of customers sticking with a brand through thick and thin. But in today’s world of numerous options with freebies to entice them, many are disloyal. And you can’t blame them.Customers everywhere are seeking the best experiences and they are getting them. Customer experience is making huge differences for many businesses and you need to tap into it too.According to research, 88% of consumers who rate a brand’s customer experience as “very good” are likely to recommend the brand.With customers being unique, it’s important to understand that you can’t o ffer all your customers the same package. Every one of them would prefer something tailored to their own tastes.Ironically, very few customers will give you all the information you need so as to be able to offer them personalized treatment.Ask too many questions and you’ll appear ignorant of privacy preferences. Fail to provide the right kind of messaging or treatment and you’ll get shunned.In your quest to have a customer loyalty marketing program, keep this fact in mind. The more personal you can get with the customer, the more loyalty you’ll get from them.So put in the effort to know them well. The better you know them, the more they’ll embrace you and become loyal to you.3. Smartphone Apps Make It More AttractiveLoyalty programs are not very new; they’ve been there for a while. Still, there is always something new and refreshing you can add or do depending on your creativity.One thing has however changed through the years. And that is the means of connecting with your customers.From signing them up for the program to communicating with them about the benefits they are eligible for, things have gone mobile.Smartphones brought many benefits with them and the biggest is the use of social media. But these same devices are used for may other tasks. Including signing up for loyalty programs.Watch the below video of a loyalty program running entirely on a smartphone. It’s easy for customers to sign up and provides lots of insights for better decision making. Traditionally, you would have had to print forms to be filled. In the current digital age, all you have to do is let the customers download an app for the same purpose.Of course, there is the danger of them not downloading the app despite promising to do so. And even after downloading the app, if there are too many steps to be followed, they may not sign up.Apart from simplifying the process, you can take more steps towards ensuring they sign up and enjoy doing it.One option is to develop an app f or your program then have something like a QR code printed on the receipt. Since QR code readers are common in smartphones, the customer can then scan it and be directed to the app download.You can go a step further and make it even easier than that. If you keep a printout of the QR code or a version of it in a tablet at the POS, the customer can scan it during check out. As the cashier handles the billing, the customer can be registering.If your program gives points, then the purchase made can earn the customer points immediately.4. Fights Apathy in CustomersHere is one surprising though proven fact about customer loyalty marketing.Running these campaigns have the effect of making apathetic customers change their attitude towards your business. If you run your customer loyalty program well, you’re bound to cause some excitement among your customers.How?You see, there’s nothing as exciting as being recognized.Even among employees, recognition is one of the most important things to receive. Your customer loyalty program should provide the means to this excitement.There are two things about the program that will be the reason behind this excitement.The first one is the messaging used in marketing. The second is the personalization of the message.Did you know that mentioning someone’s name makes them feel good and more likely to connect with you?There’s a real difference between saying to your friend, “Hi” versus “Hi Mike.”In mentioning your friend’s name, you create an atmosphere of friendship and trust. Your friend Mike will feel invited to connect with you at a deeper level as opposed to if you just said a plain “Hi.”To see how this works, think of a situation where someone forgets your name.What does that tell you? Will you not conclude that you were not important enough for him to remember?There is a lot of power in calling people by name. The same applies in using it in a message.But there is more to it than the greeting. The message c ommunicated is equally important.One of the reasons you should have a customer loyalty program is so as to get data about your sales. It’s this data that you’re supposed to use in communicating offers to your customers.Personalized message exampleFor example, you may have a customer called Shirley who buys an aloe vera shampoo every week. Armed with this information, you can make her look forward to her next shopping by telling her about an offer.Since aloe vera is medicinal, you can tell her that you have some exciting news for her scalp. Promise her that her hair will be better-looking and her confidence will increase.Inform her about discount prices in the conditioner section, including the aloe vera conditioner.This is a good example of cross-selling.You can then craft a message such as the one below:Dear Shirley,We have good news for you. Our Aloe Vera sale is on this weekend. Apart from the great discounts on individual products, you can save more than 10% when you buy two or more products. For your hair, combine our Aloe Vera shampoo and conditioner and get healthier and shinier hair. Say goodbye to hair breakages and welcome more confidence. See you on Saturday.If Shirley shops over the weekend and you send her such a message on Thursday, you will have her counting down towards Saturday.On that Saturday, for Shirley, it won’t be the normal shopping day. There will be something exciting about it. And as long as a customer is excited, the chances of buying more from you increase.And who knows, she may even tag a friend along. That’s double benefit for your efforts.5. It’s more profitable to sell to existing customers than new onesLike many businesses or marketers, you may be fixated on lead generation and qualification. Indeed that’s necessary and even crucial since you have to gain new customers.The more customers you have the higher the chances of increased profits.But just how much do your lead generation efforts cost? In comparison, have you considered the cost of customer retention?Building your current relationships is cheaper and more beneficial. Consider the below figures. Source: SaaSquatchIt’s likely that the biggest reason you haven’t been focusing on customer retention as with lead generation is the time factor.Granted, working on these relationships takes time for the efforts to pay off. But in the long run, your loyal customers are more beneficial to your business.The reason is quite simple: they have developed a friendship and trust your brand to treat them well.As a marketer or business owner, you obviously know that relationships are the backbone of a profitable business.A good relationship with suppliers gives you better credit terms. A good relationship with your employees gives you more productivity. So, what would a good relationship with your customers give you?Still on new customers, apart from the financial costs, how much time do you spend looking for them? What about qualifying them in the hope that they will buy just one product?While you think about that, remember that there are other businesses looking for the same customers. B oth established competitors and startups are fighting to appeal to the customers not loyal to any brand.If the loyal customers are harder to get, don’t you think it’s better to make it difficult for the competition to get your customers?6. Loyalty point exchanges work bestIf you’re in touch with customer loyalty marketing trends, you may have heard of or seen some partnerships. These are called loyalty point exchanges.These exchanges are formed by several businesses coming together to market their customer loyalty programs to more people than their current customers.One of the clearest benefits is the awareness created when your program is co-marketed on your behalf by another business.Since these are partnerships, you will also be creating awareness about the other business.This will not necessarily be by you talking about the other business. You’ll just be telling your customers that they can benefit from the other business due to the partnership.For example, you may be ru nning a bakery. A reasonable business to partner with could be the nearby coffee shop. When talking to your customer about your program, you can tell them that the points earned at your shop can get them some free coffee in the partner’s shop.For the customers involved, they will have been provided with a great convenience since they won’t have to sign up for multiple programs.More than that, they get to enjoy more offers. And if all these are courtesy of being your customers, then they have more reasons to love your brand.FACTORS TO CONSIDER BEFORE STARTING A CUSTOMER LOYALTY PROGRAMIf you have not yet set up a loyalty program for your business, consider doing so.There will be some costs attached. However, the benefits will easily cancel out the costs involved.To help you get started, here are some things to consider as you design the program.1. MembershipOne of the biggest and foremost questions to ask yourself is, “Should the program be open to all customers or only a selec t few?”It may seem more beneficial to have as many customers in the program as possible but that doesn’t have to be the case.In making the program open to all, you increase your marketing reach thus increasing the potential benefits. However, it’s possible that not all customers will embrace the idea. Some may even criticize it. If that happens, stay positive and focus on the benefits to come.You may also opt to sell the idea only to your top customers. You may need to decide how to define “Top customers.” Are they those who buy most goods or those who buy the most valuable goods?For most marketers, top customers are picked based on value.As such, the customer who buys a $200 product once a week is a top customer depending on your total weekly sales.This is in comparison to the one who buys twice a week, five items per shopping with the total being $50.If you target the high-value customers, you will need to be careful how you advertise the program.You cold try something l ike, “Shop over $200 and become a premier customer.”2. Types of BenefitsThe type of benefits you’ll give your registered customers also matters. You can come up with many different options though three are common.You could offer coupons, gift cards or redeemable loyalty points.To decide on these, you may have to understand your customers. It would be best to give them what they prefer. Still, you could avail a combination of these options.For example, you could offer points which can be redeemed for coupons, gift cards or product purchases.3. The Reward SystemThe reward system should also be well thought out during the design period.A popular option is to have the same rewards available to every registered member. However, there’s another option gaining popularity and it’s for a good reason.This is the multi-tier reward system.It separates customers into categories. The customers can themselves choose where to belong if it’s based on a regular fee or purchase value.You t hen outline the benefits offered to members of the various categories. That can come in handy in showing customers why they should aim to be in the higher category.Here is a snapshot of the way Sephora is implementing this strategy. Source: Sephora4. Information to CollectThe amount of information to collect is also a critical part of the program design.It would be best if you can collect as much information as possible. That way, you could send your customers birthday wishes and the like.If you believe your customers can give you their dates of birthâ€"just the day and monthâ€"then go ahead and ask for it. You can tell them it’s for sending them birthday wishes.However, it has been noted that not many customers are willing to spend time answering many questions. The shorter the process, the better. Others are also privacy-conscious.In that case, seek to only collect the most important information.As long as you will have a way of connecting a customer to their shopping records, then their name and mobile number should be enough. That will enable you to know them more and communicate your offers.In case you want to use email communication, you can also ask them for email addresses. If you do so, assure them of the safety of their email addresses. No-one likes being spammed.5. Program PartnershipsRemember what we said about loyalty point exchanges?Try as much as possible to give your customers real value. Connect with several businesses in related niches and form a partnership. The more your customers can get from the program, the higher their excitement and loyalty.Since integrating systems can pose a challenge, these partnerships are best formed with businesses which have no loyalty program already in place. This provides the opportunity to build one together.In case the partners you want to work with already have these systems in place, you can still work it out if they agree to it.If the developer of their POS and yours or your IT guys can utilize any available Application Programming Interfaces (APIs), then you can have the different systems communicate with one another.The costs of taking this route might be high and so you’ll have to do a thorough cost-benefit analysis before goi ng for it.6. Sign Up MethodAfter all considerations, customers will have to sign up. How will they do it?Do you want them to fill online forms, printed forms, scan a code or download an app?The answer to this question depends on the demographic of your customers.That said, going digital will prove easy and convenient for both you and them. You can have one of your staff help in the process of signing up.Any customer with a smartphone can be directed to scan a code which instantly downloads the app onto their phone. They can then be taken through the registration.If the process is easy, then no help will be required after the download. You can just wait to get the sign up confirmation.For any customer without a smartphone, an easy-to-fill and attractive-looking form can be used for the registration.Whatever you do, ensure the process is short and simple.CONCLUSIONWith the heightened business competition, you cannot afford not to have a customer loyalty program. If you intend to retai n your current customers, then this is the only way to go.You’ll be able to learn their shopping habits and thus run more personalized and relevant marketing campaigns.This reduces your overall marketing costs, increases your revenues and guarantees that you’ll be staying in business for longer.

A Study On Values And Its Effects On Managers From Various...

Summarize and List Relevant points of Article The article was a study on values in a managerial environment. The article defined values and their effects on managers from various different viewpoints. These viewpoints include observation from those in the fields of anthropology, sociology, psychology, and philosophy. Various sources in the article agree that the values of a manager can have a significant effect on how a manager may behave in a work environment towards both the job itself and the employees the manager may oversee. Additionally, the article introduces the theory that a value is an observable factor in a manager’s style and can be learned from others in the same rankings or from companies with expectations to have belief in these values to have a sense of community in a corporate setting. These values teach the manager the difference between fair and unfair, good and bad, and justice and injustice. These traits can be seen as a morals attributes to a manager’s style as Yuki explains that some traits and values are inherently cohesive with morals, such as; fairness, honesty, loyalty, and cooperation. Managers can use values that they bring with them to a new company or setting to understand what should and should not be. The article goes on to discuss how the values of a manager can affect the methods they use in their leadership style. Research took place in which Dr. Merritt takes certain attributes of a manager to make an educated guess about how they mayShow MoreRelatedWhy Managers Are Responsible For Success1709 Words   |  7 PagesWithin the 21st century, managers have become a formidable presence in essentially any organisation’s day-to-day operations, often wielding tremendous influence and power. Seeing that managers possess such incisive authority, many believe that managers can therefore be significantly instrumental in cultivating success. Managers, in the main, are responsible for such accomplishments. However due to consistent changes within the socio-economic, cultural, technological and political environments, othersRead MoreThe Religious Beliefs Of Organisations1438 Words   |  6 PagesThe religious beliefs of organisations are responsible for altering management practice in various foreign civilizations, yet when these moral principles are integrated with other devices used in Western society, it can create the most influential environment that thrives on work ethic and profitability. As such cultural beliefs are predominantly not a factor in countries such as Australia, many consider that a religious organisation is far more effective in its management practice. Despite thisRead MoreEarnings Management Essay1007 Words   |  5 Pagesshareholders, owners, investors, suppliers, managers, government and creditors etc. Many users rely on the information from financial statements to make decisions. Therefore, financial statements should be relevant, provide faithful representation, comparability, verifiability, timeliness and understandability. However, there are different evidences of managers manipulating the earnings for various reasons. â€Å"Earnings management is the choice by a manager of accounting policies, or real actions,Read MoreBoard Diversity As An Effective Corporate Governance1551 Words   |  7 PagesOFFIONG The thesis will examine the effect of board diversity as a critical factor for ensuring effective corporate governance among public companies across the globe. The motivation for the research came on the backdrop of the approval of the European Commission proposal by the European Parliament to improve the gender balance in company boards last year which calls to question what are the developing countries doing. It is hoped that at the end of this research, the study would contribute significantlyRead MoreWhat are Business Morals?956 Words   |  4 PagesIncorporating the data specified above, we help the authorities assessment that there is a sure likeness between an organizations organizational culture and an individuals identity, which accumulates an arrangement of obvious and less noticeable viewpoints, yet which gives the vision, direction, and energy for the development of the organization. Scientific examination has demonstrated the way that the companys action might be significantly impacted by its employees if they have same traditionsRead MoreGroup Behaviors And Communication Ways Found Between Swedish And Chinese1161 Words   |  5 PagesIn this real world paper, I researched a case study of Swedish company and its subsidiary in China. In this case study, there are different management styles, employee behaviors and communication ways found between Swedish and Chinese. Both Sweden and China are trying to manage different ways of thinking and behavior while they are communicating with each other. Therefore, both side of the company are having a hard time with cross cultural challenges. The Sweden culture tends to be a country in theRead MoreReview Of The Literature : Failure Of Intelligence1476 Words   |  6 Pageslife and property during emergency and her continuous efforts to prevent constant and evolving threats for terrorism and natural disasters (Kemp, 2012). The stated mission of the department was to protect US territory from terrorist attacks, respond to increasing threats originating from both nature and humans (Zimmerman, 2011). For instance, the agency is responsible for prevent terrorism and enhance security, secure and manage U.S territorial borders, enforce and administer immigration laws, strengthenRead MoreThe Differences Between Leadership And Management1727 Words   |  7 PagesIn this essay I will be exploring the differences and similarities between leadership and management, looking at the qualities of each of these subjects from my perspective as well as from other materials, and furthermore identifying whether an individual can become bett er at leadership and management. I will also be discussing the circumstances in which management as well as leadership would be crucial. Leadership can be described as a process of social influence in which one person can enlistRead MoreLeadership And Its Effect On Employee s Productivity1568 Words   |  7 Pages Leadership is a crucial concept in the organizational sciences and has prompted many researchers to study its effects and benefits on management as well as its effects on employee’s productivity. In the structure of an organization or institution, the position of leadership is fundamental for its proper function and operation. Leadership is about having the ability to influence others. Having influence means that there is a greater need on the part of leadership positions to exercise their influenceRead More Criticism of Moll Flanders Essay1352 Words   |  6 Pagescontradictory character that Daniel Defoe presents in Moll Flanders?   Is her penitence a construction of irony?   While the question of irony was prominent in the earlier criticism of the 1950s and 1960s, most scholars have moved away from that question, acknowledging the existence of various types of irony and validating the true reformation of Moll.   Critics are now articulating other subtle and complex authorial strategies in Moll Flanders besides the use of irony, crediting Defoe with more of what it takes

Art Blakey Essay - 1393 Words

Art Blakey was born to a poor family in the heart of Pittsburgh, Pennsylvania in 1919. He was working in the steel and coal mills when he was only fourteen. There were no child labor laws in those times. He had to work to help support his family and put food on the table. Blakey turned to music as a way of escaping the exhausting day-to-day labor of the mills. Blakey taught himself how to play the piano. Even though he couldnt read music, and could only play songs in three keys, Blakey was a crowd favorite a several local venues. He used to make fifteen-twenty dollars a night in tips every night he went. At fifteen Blakey was leading his own band. They were small and unknown, but played at clubs all around the city. One night†¦show more content†¦At age 20 Blakey joined up and toured with Fletcher Henderson. Henderson helped Blakey to discover new and more diverse drum rhythms. He also helped him perfect his already unique style of drumming. While with Hendersons band, Blakey crossed paths with jazz greats like Charlie Parker and Dizzy Gillespie. One night while on a break from performing, Gillespie pulled Blakey to the side and taught him the one thing that would define Blakeys drum style for the rest of his life. When the band returned on stage Henderson, Blakey, and the rest of the band began to play like normal. When suddenly out of nowhere Blakeys bass drum rang out on the offbeat. It was a very powerful, very loud, very noticeably, change and the crowd loved it. Dropping Bombs became one of Art Blakeys trademarks as a percussionist. While touring with Fletcher Henderson, Blakey developed a strong affinity for the bop style. He forged a crisp, driving sound, and he loved to play loud. With ferocious cymbal attacks, unpredictably crescendos, brush rolls, and with out a doubt his insanely loud bombs, Blakey was destined for greatness. While still with Hendersons band Blakey started doing recordings on the side. He met pianist Mary Lou Williams, and did a few recordings with her. His big recording break however, came when he met the legendary piano player Thelonious Monk. He and Monk recorded several modern, very important tracks together. These recordings, made ArtShow MoreRelatedKeith Jarrett : An American Musician2332 Words   |  10 Pagestune, he looked to the back bar and saw Art Blakey watching. Lee Morgan had just left the Jazz Messengers, and Blakey was rebuilding his band; talk about being at the right place at the right time. A couple of nights later, Keith got a phone call from Blakey asking him to join the new Jazz Messengers. After just four months with the Jazz Messengers, Keith had enough of the grueling tours and poor organization of the group. There is a clear tension between Art and Keith on the 1966 record, ‘ButtercornRead MoreMiles Davis Essay1364 Words   |  6 Pageslife - with my clothes on - was when I first heard Diz and bird together in St. Louis†¦ back in 1944.â₠¬  (Davis 1) He just graduated from high school, having seen this show with Dizzy, Charlie Parker, Buddy Anderson, Gene Ammons, Lucky Thompson, and Art Blakey in the same band at one time, Miles caught the real jazz for the first time. â€Å"It was a mother fucker†¦ Music all up in my body, and that what to wanted to hear.†(Davis 1) This show would serve as the building blocks of his massive career and artisticRead MoreWho is Miles Davis?565 Words   |  2 PagesHe met Charlie Parker in 1945 and played with him through 1948, while he was also playing with other bands and groups and touring big bands like Billy Eckstine and Benny Carter. He started his on bop groups in 1948 in 1949 he started playing with Art Blakey and Sonny Rollins, then around the middle of 1949 through 1953 heroin addiction ruined his public career. But he kept recording bop musicians. In 1954 he started working in clubs. In 1955 he showed up at Newport jazz festival. His awesome performanceRead MoreEssay on Jazz3014 Words   |  13 Pagesboogie-woogie. Earl quot;Fathaquot; Hines was a pianist who was especially known for his right hand, in which he did not often play full chords or arpeggios, playing instead quot;horn-likequot; melodic lines. This has become commonplace since then. Art Tatum is considered by many to be the greatest jazz pianist ever; he was certainly one of the most technically gifted, and his harmonic insights paved the way for many who came after him. He is sometimes considered a precursor of bebop. Big Band JazzRead MoreUnderstanding Of The Identity And Health Of African Americans Essay1787 Words   |  8 Pagesinformation and historical records, Ethnic identity and cultural diversity from historical and genomic information, and the arts and culture from ancestral information. The symposium, The African Diaspora: Integrating Culture Genomics and History, held by the National Human Genome Research Institute discussed ancestral history, ethnic identity, cultural diversity, and the arts. Lonnie Bunch, the Director of National Museum of African-American History and Culture, explained that it was important toRead MoreJazz Albums as Art Essay4662 Words   |  19 PagesJazz Albums as Art In the Process of Completing Research for This Issue, I Realized That What I Want to Say May Be Divided into Two Sections. Part One Surveys the General Topic of Album Art; Part Two (Outlined in the Accompanying Sidebar) Considers the Conspicuous Absence of Black Artists from the Process of Designing Jazz Packages: Covers, Liner Notes Etc. This Second Part Will Be Published in an Upcoming Issue.--R.G.OM. The enclosed portfolio of album cover art springs from my ongoingRead MoreEssay Jonestown2179 Words   |  9 Pagessome strange ideas. He never fit in with the town. He was different†(Axthelm 54). nbsp;nbsp;nbsp;nbsp;nbsp;Jones graduated from Richmond High School just outside of Lynn, It took him ten years of off and on schooling to receive his Bachelor of Arts degree from Butler University. After graduation he worked for a short time as an orderly at a local hospital where he met his future wife, Marciline Baldwin. Jones’s strong dedication to the church soon led him to becoming a pastor at a MethodistRead MoreRobotics7086 Words   |  29 PagesDistribution Inc., 2008] 1645: Blaise Pascal invented a calculating machine to help his father with taxes. The device was called the Pascaline and about 50 Pascalines were built. Only a few can be found in museums such as the one on display in the Des Arts ET Metiers Museum in Paris. [Robot Shop Distribution Inc., 2008] 1666: A pocket version of the Pascaline was invented by Samuel Morland which worked â€Å"without charging the memory, disturbing the mind, or exposing the operations to any uncertainty†Read MoreStartup/Seed Stage Investment by Venture Capital12291 Words   |  50 Pages1965). We suggest that the VC partner-EIR relationship influence and define the venture even before the â€Å"idea† for the venture is established. THE CONCEPTUAL MODEL The ability to predict venture performance based on observable initial factors is an art and the following model does not try to climb such a high mountain. However, the central argument of the EIR program and the following model (figure 4) is that the ability of a venture to get funding, its survival and its success are fundamentally shapedRead MoreIncome Taxation Solutions Manual 1 300300 Words   |  1202 Pagesthe holding corporation could sell the shares of Little Boy for its revised value of $13,400,000. Buckwold and Kitunen, Canadian Income Taxation, 2012-2013 Ed. Solutions Manual Page A-6 Copyright  © 2013 McGraw-Hill Ryerson Ltd. CASE TWO SOLUTION Blakey Enterprise Ltd. This case requires the application of the capitalization of earnings method for valuing a small business. In particular, it emphasizes the importance of adjusting past profits as a means of projecting potential future profits as well

Analysis of Cartoon Cultures in Walt Disney Stories Free Essays

Disney and his studio do not only aim to create entertainment but present a meaningful thesis as well; â€Å"All our dreams can come true if we have the courage to pursue them† (Williams Denney, 2004, p. 69). Usually, Disney’s stories like to present the royal romance comprising of love, courage and dream. We will write a custom essay sample on Analysis of Cartoon Cultures in Walt Disney Stories or any similar topic only for you Order Now By comparing Cinderella (Geronimi, Luske, Jackson, 1950) and his latest princess iteration, The Princess and The Frog (Clements, 2009), we could clearly see the critical influence of Cinderella that has affected the cartoon culture of Disney’s stories, as highlighted by the appearance of the Fairy Godmother, the importance of animal characters and the narrative power of the songs. Many of Disney’s stories are concerned with a goal that the leading character has to achieve, passing obstacles along the way in order to realize his dream. As such, a correlation can be seen between Cinderella (1950) and The Princess and The Frog (2009); both the young ladies work very hard to achieve their aspirations. Before Cinderella was transformed by Fairy Godmother with an opportunity to attend the royal ball, she was a poor girl, and seemingly under distress. Her stepmother and stepsisters take over all her benefits and mistreat her. She is abused and made to serve as the housekeeper and maid for her family. However, she does not give up on dreaming and wishing, and has faith that one day her dream will come true. On the other hand, Tiana is a poor African-American young lady who works very hard to accomplish her goal of owning a restaurant in New Orleans. Although, her dream seems big and difficult for her to achieve, she never thinks about giving up. She continues tracing her dream; her hopes remain high even after she is accidently transformed into a frog by kissing the cursed Prince Naveen. Although these two Disney princesses are coming from different nationalities and generations, they both represent the same story structure of Disney’s fairytales. Secondly, Disney’s Cinderella has become the dominant version in Western culture, since it was the first one to be aired on the big screen. It was the first time a character like the Fairy godmother was presented straight from a Disney tale. Her task was strictly to prepareeverything for Cinderella so she could attend the royalty ball. The story of Cinderella has historically portrayed a strong character in the Fairy godmother; a prominent companion has become an important element in the life of a cheerful heroine in the follow up stories of Disney. Looking into The Princess and The Frog (Clements, 2009)Mama Odie is representing a new type of Fairy godmother as a blind voodoo priestess. She plays a guiding role in the story, full of magic and power to help the frogs transform back into humans. The Fairy godmother has thus become an iconic character since it was first presented in Cinderella. It plays an important part in shaping the cartoons’ structures, influencing many other stories to portray the same character in other forms, enriching the story with color and inspiration. Thirdly, by featuring animal characters in Cinderella, Disney and his animators have developed a new structure of cartoon culture. Animal characters have carved a niche in Disney’s animations. However, these animal characters only play supporting or minor roles in the full-length animated films. Due to the strong connection between animal characters and Disney’s animations in the public’s mind, Disney and his animators have recently inclined towards creating much more detailed versions of the animal characters found in Cinderella. As a result, the mice have gained more screen time than the step-mother and sisters, and one of the most memorable scenes in the film regarding the manufacturing process of the ball dress revolves aroundbirds and mice which work together to prepare a beautiful gown for Cinderella. This scene appears for nearly 8 minutes in the film. It shows the importance of animals in story-telling. Moreover, those animals carry their own personality, as seen for example in the red bird who would much enjoyperforming a vocal accommodation where as the character Jaq, who was portrayed as a leader of the mice while Gus was the cute and childish one. Moreover, the relationship between Cinderella and the mice provided clues to reveal her real personality. Her kindness could be observed through her interest in making clothes and dresses for the animals, rescuing them from traps, and feeding them with enough food. As such, in the story of Cinderella, animals do not feature as minor characters. They are highlighted to be very important in the narrative. Since that story, animal characters have moved up in ranks, taking important roles as support for the main characters in reaching their goals. In The Princess and The Frog (Clements, 2009)those small animal characters follow Cinderella’s tradition in that they play important roles as support for the frogs so they could return to their human forms, carrying their own personality and dreams. For example, Ray is a firefly, who knows Mama Odie and agrees to help the frogs find her and nearly sacrifices himself fighting with Dr. Facilier. From his lover to the star, we can see that his personality is very gentle and kind. Moreover, Louis is a friendly neurotic alligator, who dreams to become human and joins a jazz band as the trumpet player. He is not just a background image and accompanies the frogs in their adventure. Their appearances make the narratives to be more balanced, completed and interesting. Thanks to the success of theanimal characters in Cinderella, animal characters have continued to play an important role in developing plots and, in turn, have had stories revolve around them instead of the other way round. Lastly, over the years Disney’s animations have developed an indivisible relationship with songs and musical elements. Songs provide a useful tool to breathe more definition into the characters. For example, in Cinderella, the song â€Å"A Dream is A Wish Your Heart Makes† (Geronimi, Luske, Jackson, 1950), we can observe that Cinderella is faced with many obstacles, but her dream is still kept alive in her heart, thanks to her positive attitude. This way, songs contain the power of presenting deeper content, which normal speech may not effectively communicate. Besides, the audience can see and feel the threat pertaining to the character of Dr. Facilier, for example, by virtue of the song â€Å"Friends on the Other Side† (Clements, 2009). Walt Disney has seemingly pioneered the tradition of using songs and music to replace boring conversations, because the song can portray an idea in much more detail. For example, the Fairy godmother’s song â€Å"Bibidi-Bobidi-Boo† (Geronimi, Luske, Jackson, 1950), played when she transforms the pumpkin into a coach, the mice into a horse, and Cinderella’s appearance for the ball, etc. relayed a magical element only music could provide. The song, in this context, is a much more powerful tool to present the idea than normal speech, because it gives the audience an extra vocal dimension to remember the scene with, adding to the visual impact. Moreover, the songs and music also add to the dynamics of the picture in order to present the inner meaning of the stories. By comparing the versions of â€Å"Sing Sweet Nightingale† (Geronimi, Luske, Jackson, 1950) as sung by Cinderella and her stepsisters, we can see the difference in nature of both parties, Cinderella being the gentler much more caring personality. At another instance, we can see a deeper relationship between the frogs, through the song Never knew I Needed, instead of simply saying, I think I am falling in love with you (Clements, 2009). It surrounds the narrative with a profundity in an implicit way. Disney’s animation, hence, really has the ability to capture the fantasy-oriented imagination of the audience providing entertainment both for the adults and children alike. Incorporating these qualities into Disney’s cartoon culture has enabled the creation of some of the most excellent pieces of animated and other motion-picture films that history has ever seen. How to cite Analysis of Cartoon Cultures in Walt Disney Stories, Papers

Interesting Topics Of The Descriptive Essay Essay Example

Interesting Topics Of The Descriptive Essay Paper Descriptive Essay Topics While writing a descriptive essay, the author strives to deliver a real experience to the reader through the text. In other words, the descriptive essay is aimed to create a vivid and detailed picture of a thing, event, process or person for your readers. This type of writing is much more emotional and imaginative than any other; consequently, some students only rely on their intuition while writing a descriptive paper. However, like any other essay, it does not arise as a result of divine intervention. Proper organization and honed skills are the keys to fine and sound writing; do you know where to find the best topics of the descriptive essay? The process of writing a descriptive essay consists of three stages: Planning; during this stage, you should decide a topic and purpose of your article. Additionally, it is useful to consider the particular qualities that you want to describe. Feel free to make a short outline of your future masterpiece; it is the most efficient way to keep everything organized even for experienced writers. This stage revolves around the details that will make the flash of the essay; think of smells, tastes, sounds, textures and sights that you can include in your text. Search your memory for details and associations; include your feelings towards the object; let them influence your writing. That is where your real work begins; consider whether you gave all the necessary information, check the order of paragraphs and use some best essay checker you can find on the Internet. Read the text aloud; does it reflect the mood you would like to convey? Are there any unnecessary details that clutter the description? Are all the five senses involved; is a word choice appropriate? We will write a custom essay sample on Interesting Topics Of The Descriptive Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Interesting Topics Of The Descriptive Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Interesting Topics Of The Descriptive Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer While planning your descriptive essay, keep in mind that your future text consists of an introduction, body, and conclusion. We believe that you are already familiar with the components. A standard essay involves three body paragraphs, but you are free to make as many as you need. Think of your object while writing and try to cover your topic. Moreover, the descriptive essay must have a thesis, which explains the primary purpose of your writing. Keep in mind that to write a descriptive essay you need a clear â€Å"punchline.† Otherwise, it can seem annoying to the reader. The writer needs to decide on the topic of the writing to make a thesis statement – lets get right to it. Topic Rules: find out everything about topics of the descriptive essay Writing a descriptive essay can be an exciting and entertaining exercise, but choosing essay topics may seem a little problematic for inexperienced writers. There are many methods to choose a topic; as we have already mentioned, you may choose out of the broad range of objects to describe. It can be either a person, thing, event, place, or process. Write about something familiar; opt for something you know about details or something that impressed you. Try to think of things that inspire you or people who you love. It takes a very vivid imagination to develop a detailed image of an under-explored object; bury in mind that writing about something unknown may turn into a tough task. Revive your memory; is where your personal experience in your past that evoked strong emotions in you? Write about the holiday memories, or childhood impressions, a person that influenced your life or object that means something unique to you. You can even revive in your memory how you feel when you are doing everyday things, like studying or commuting. Try brainstorming topics of the descriptive essay; take time to brainstorm different ideas for your essay. You can list all objects that cross your mind and put down all the possible cases in which they are involved. Think of emotions that you experience towards each topic; choose the one which appeals to your interests and mood. Pay attention to some central rules! How to choose the best topics of the descriptive essay? Whichever topic you choose, remember that descriptive essay is not about what you describe, but about how you do it. When you are planning, write down the details connected with your issue. You can start with general information and develop them into more specific thoughts and your associations. You can use phenomena that the reader perceives, such as smells, images, tastes, sounds, and textures. For instance, if you are going to write about your holiday at the seaside, the first list may look like that: Seagulls Waves Music Pineapples People Now extend your list with details: Calls of the seagulls flying over the surface of water Coolness of salty waves Guitar music in the heat of bonfire Rich sweetness of fragrant pineapples Crowds of brown smiling faces. If you feel that you have not enough details on the chosen subject, don’t hesitate to change your topic and your essay. Your brave decision will reap big rewards. Ready-To-Use Topics. Finally If you are still hazy about the topic, some excellent ideas can make perfect essays. The beauty of these topics is that they are almost universal. You will get not simple topics, but the base for future essays. You can write about different things using the same theme through the change of mood, situation or time lapses. Go ahead and make a wise choice! Topics about people: Describe traits that make a person beautiful Describe successful people that surround you Describe a leader who influenced you Topics about places: Describe the place where you played as a child Describe a house of your dream Describe the most peaceful place you visited Topics about objects: Describe things in your purse (bag, backpack) Describe something that you would like to pass to succeeding generations. Describe means of transport of the future Topics about experiences: Describe your first year of college Describe your first date Describe your favorite memory from the childhood Topics about processes: Describe how people become friends Describe how to become independent Describe how to survive a day in a new city Make Your Essay Great Again! Find Some More Helpful Hints Theres no limit to perfection; here is some know-how that can make your essay even more powerful. Appeal to 5 senses; while writing a descriptive essay, deep involvement of your readers is very important. The best way to make people experience what you have described is to appeal to their senses. To put it differently, help your readers not to read the information printed out on paper but to taste, touch, smell, hear and see the object of writing. A good description makes reader perceive an image through all the five senses, which make it almost real. Comparisons, metaphors, and adjectives are your best friends. A noun itself is abstract and elicits all kinds of associations in different people. However, once you start using adjectives and comparisons, you can show an exact object that you are thinking and how you feel about it. Be wary of an excessive artistic device. Remember that too much of a good thing is good for nothing; needless detail annoys and distracts your reader from the main idea of an essay. To check whether some detail is needed, try to throw it away and compare this variant with initial sentence. Choose which is better. Keeping these easy rules in mind will help you to improve your writing skills dramatically. Now you know the best topics of the descriptive essay.